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Men’s style after the pandemic – what will it look like?

With the pandemic, the runways and the fashion seasons have been cancelled. So does that mean that men’s style after the pandemic is…over? Not at all.

History teaches us that dramatic world events tend to impact fashion a great deal. Some of the most memorable designs came out of times of struggle. The 1918 Spanish flu pandemic, the Great Depression, the Second World War. All of these dramatic events had great impact on fashion trends. They led to an explosion in creativity and elegance. Think Make Mend Do during WWII, when parachute silk made it into wedding gowns.

Challenging times can provide a thriving ground for creativity. And for bringing our values into clear focus. So what will this mean for how men dress?

How will men’s style change post-pandemic?

When the pandemic led to closures across all industries, to working from home, to no outings in sight for months, some said it was maybe the slowdown we needed. The sustainable fashion world has been preoccupied with slowing down consumption for a while now. So, is this going to be the moment we turn away from mass production, and towards finally walking the slow fashion talk? 

There is hope.

The pandemic has meant hardship for the fashion industry, no doubt. Stores and factories have shut down. And fashion sales in 2020 are predicted to drop by a quarter or more compared to 2019. We’ve never seen anything like this in our lifetime, but it certainly isn’t … ahem … unprecedented. So let’s look back at what history teaches us about fashion in times of strife?

Fashion trends slow down

A pandemic or economic depression is not the time to experiment in impractical ways. Classic elegance is what we tend to turn to in times like these. Less income can also mean that we might spend less money on clothing each season. So investing in long-lasting, timeless pieces is likely to be everyone’s strategy.

At the same time, luxury for the sake of luxury is out. After every single dramatic financial collapse, ostentatious luxury has become distasteful.

All this is to say that you can’t go wrong if you focus on quality, craftsmanship, functionality and classic elegance. 

Movie stars bygone instead of influencers

We’re likely spending a lot of time at home on social media, but so do the people we follow, so our contemporaries are not necessarily inspiring our wardrobe aesthetic right now. At the same time, there is a desire to escape the present, and movies, and in particular period movies, are fantastic inspiration for classical fashion. 

But slowing down doesn’t mean men’s style after the pandemic will take a back sit in our minds. Quite the opposite. We’re likely to end up more thoughtful about our choices.

When you look sharp, you feel sharp

There is a clear sense in the fashion world, that once this is over, we’ll all want to dress up again. And who can blame us? Yes, we will hopefully interrogate our buying and consumption habits, but we will want to look sharp, smart, good. Loungewear, as comfortable as it may be, could never stand the boardroom test.

Maybe initially we were all glad to take a break from suits and jackets. But we’ll likely be just as glad to limit loungewear to weekend afternoons as soon as possible.

It’s no news that the clothes we wear impact us psychologically in many ways. Dopamine dressing refers to intentionally lifting our mood by choosing to wear bright, fun clothes. It’s fair to say that 2020 has been quite bothersome and has ignited feelings of many kinds, none so great. Choosing clothes that enhance our mood, our confidence, seems like a very wise move.

And even if working from home continues to be the norm for the next little while, you might choose to wear that elegant suit in your home office. Will it make a difference to how you show up in meetings? To how well you do your work? It’s worth the try finding out, isn’t it?

What we needed…

Perhaps the pandemic, as undesirable as it is, can mean some much awaited change for fashion trends. Men’s style after the pandemic is likely to welcome timelessness, practicality, comfort. What’s there not to like?

If you feel like you’re ready to invest in a timeless, crafted piece of clothing, we know just the tailors. Gives us a call or send an enquiry to get started.



Anatomy of a suit

A suit, the two-piece ensemble that you either wear in your day-to-day work, or only on special occasions like weddings and interviews, is much more than regular clothing. The anatomy of a suit is a piece of engineering that, if constructed well, has the ability to transform the body.

  • The suit is meant to look slim, but not feel in the least tight
  • To move with the body but not lose shape
  • It needs to feel like a second skin even after wearing it for 12 hours straight.

The secrets to making all this happen are hidden on the inside.

When you buy a suit, you may be aware of a couple of the construction pieces: the lapel, the waistline, the pockets. We’re going to give you a closer glimpse into its mastery, so you can appreciate it as you’re wearing your suits, and approach your next buy with more confidence and curiosity.

Let’s dissect it…

The suit jacket

The shoulder

The shoulder of the jacket straightens and broadens the natural shape of the wearer. Not just that, but it also creates a shell in which the shoulder and the top of the arm are allowed to move freely without distorting the jacket. The shoulder pad is made of cotton, wool and horse hair layers.

The floating chest piece

The canvas chest piece is a key piece of the jacket, and where a lot of the craftmanship and handsewing goes into. This piece is meant to give the jacket structure and shape, while still move with the body and maintain both comfort and shape. A good suit should only mould to your shape and posture in time.

The collar and lapels

The collar and lapel are handsewn in bespoke suits

The collar and lapels frame the tie, the neck and the face. In high quality bespoke suits, handsewn diagonal stitches keep the line of collar crisp throughout the life of a suit.

The lapel also features a buttonhole, with an interesting origin story: in winter men wore dress hats they strapped to the buttonhole with an elastic band. This way a gust of wind couldn’t blow their hat away. Another story says that the buttonhole had a matching button on the underside of the other lapel, to button the top of the jacket up in cold weather. Nowadays you will mostly use your lapel for flowers and lapel pins.

Outer breast pocket

The breast pocket started as a handkerchief pocket. Now it’s ornamental and is used to display a well-coordinated, outfit enhancing pocket square.


Buttons are both a fashion vehicle, as well as an important part of the geometry of silhouette construction. A jacket can have one, two or three buttons (or one, two or three rows of buttons for double breasted jackets). When and where you should wear your jacket buttoned or unbottoned is a topic for another time, but if in doubt, take Tom Ford’s advice.

Always keep your jacket buttoned. If I had one rule for men, it’s this. It instantly makes your silhouette.

Tom Ford

Sleeve vent and buttons

The cuff of a jacket usually has a sleeve vent. This portion will either be an actual vent where the buttons can be unfastened, or sewn together to maintain a more buttoned-up appearance. Top quality suits have true sleeve vent.

The sleeve vent with the top button unfastened

Back vents

The back vents’ origins are said to go back to equestrian fashion, where their role was to allow the jacket to maintain structure. They can be double, which is considered traditionally British, single or American style, and even no back vent, which had its prime time during Hollywood’s golden era. These days we give the back vents their due credit for helping shape your silhouette.

The suit trousers


The waistband should sit between the hips and belly button

The waistband’s role is to create a flattering appearance, with no compromise to comfort. To get that effect, the waistband should sit between the hips and belly button. There are certain tricks to enhance your proportions: for example, a higher waistline gives the illusion of a longer leg, but this should be handled carefully by an experienced tailor.

Belt loops

The belt loops’ role is to keep your trousers sitting at the perfect height. To be clear, belts are not a necessity, but an alternative to braces. They can be a convenient option to have.

Trouser seat and rise

No two body shapes are identical. A well tailored seat and rise in your trousers will ensure a better, more comfortable fit, and n this way, a longer life for your trousers. Anatomically, the rise is essentially the length from the crotch to the waistband, and the sit is the width.

Trouser crease

The trouser adds a crisp look to your ensemble, and is a prerequisite for a formal look. It should be down the front of the leg, not on the side.

Trouser hem

The trouser hem is a part of the suit where we can express style preference. Traditional hems for trousers are cuffed, but modern style favours uncuffed hems for more of a cleaner look.

Having a better knowledge of what the anatomy of a suit and of what role each part plays, puts you in a better position to choose a suit that suits you, and looking and feeling best in it. Are you ready for the truly bespoke experience a suit offers? Make a booking now.



Style choices for the bold gentleman

Oscar’s men’s fashion is still hot of the press, and it features, as always, the traditional, the daring, and the outrageous celebrities.

Nothing wrong with stepping a little out of the accepted fashion norms and emerging trends. In fact, GQ declares this year ‘the biggest red carpet statement is being absolutely yourself’. That’s where we want to start. There is nothing better than feeling like yourself in your clothes.

And sometimes our best selves crave some boldness, some non-conformist style moments that announce what we’re about to the world, and to ourselves.

In men’s style, there are different ways to go beyond the classic. You can opt for a style shift, a different texture, a cut that stands out, or even a mix of prints. But try to keep it to one statement at a time, especially if it’s new territory for you.

And remember, daring may not be the best choice for every occasion – interviews may not be the place to announce your style aplomb. Or it may be just the occasion, depending on your profession. Trust your instincts.

Yes to pleats

Before you scroll past this and decide pleats are not for you, wait a second. Yes, pleated trousers may bring back flashbacks of Cary Grant or Fred Astaire (not too bad, right?), or even their less-fortunate 80s incarnation. But, tradition works best when it’s modern, so don’t head to bygones eras for inspiration. In fact, forget about them. Pleats in trousers have been reinvented for our times.

The slim-line low-waist trouser may have received all the love of late, but there are better options. The waist is where you start showing great style. If tailored well, pleated pants can be comfortable, stylish, and flattering. Not only that, but they announce that you know how to dress yourself and you’re not afraid to do it.

Fun fact: did you know that flat-fronted trousers were first created by necessity during wartime fabric rationing? I bet the transition took some adjusting of comfort levels.

The velvet jacket

Maybe you already have known the luxurious feel of real velvet in a lapel for a tuxedo, or a bow tie. In that case, how come you haven’t acquired your own velvet jacket yet?


Stand apart from the rest of the cocktail-suited men

If texture is how you want to experiment, you can’t go past velvet. You’ll stand apart from the rest of the cocktail-suited men. If you want that one piece that feels luxurious and looks James Bond-like, velvet has your back.

You could go for a full suit, yes, but mix and matching a velvet jacket is our advice. You will look nonchalant – the perfect mix of elegant and effortless.


Another bold move in textures is corduroy. Its reputation may take you back to retired academics, poets or librarians. But daring is all about ignoring previous stereotypes.

In its new life, corduroy is the informal alternative to velvet. And while this post is not about trends, there is no denying that a few famous men brought corduroy to its well-deserved style status. That’s about all Wes Anderson ever wears, but also men like Bradley Cooper and Timothee Chalamet have given it a heads up.

Cord suits are very versatile, they can take you from the office to a more casual occasion seamlessly. Corduroy is another nod to the fact that menswear these days aims to be as relaxed and comfortable as possible. Whether a full suit or just a jacket, give it a try.

Mix your patterns

Not clashing your patterns may seem like good advice to abide by, but you’d be missing out on some truly stylish combinations. The trick here is to do it deliberately, and in ways that clash harmoniously and enhance each other.

If you feel like you have an eye for it, just go with your instinct. If not, there are a few simple rules: play with proportion, match small and large patterns, and different types of patterns, like stripes and dots. If you only want to deep your toes into it, then start with a an accessory like a tie or pocket square, or the contrast lining.

Double-breasted jacket

Another blast from the past, the double-breasted jacket is another statement piece that will announce your brand of daring. First of all, it’s undoubtedly flattering, as many a Hollywood men can attest. It’s nostalgic and elegant. And it shows you’re interested in style and you know what you’re doing.

Bold it with a double-breasted jacket

But if there was one way to describe the DB, that would be bold. No, not Bond, although the association is justified.

As tailors, we love nothing more that bringing your vision of how clothes can best express who you are, so book a time, and let’s get you started on being dressed at your best.



Look sharp in 2020 – upgrade your style with these suits

A new year is a chance to start fresh, to pivot, to review what doesn’t work for you anymore, and what you want more of. Clothes are top of the list when it comes to projecting the change you want to see.

Whether you work in an office where suits are part of the dress code, or you only wear suits for occasions like dinner dates, every man should have at least one suit in his wardrobe.

A good suit can make a world of difference to how you feel in your skin, how you show up in your life and your career. Basically, the suit you wear speaks to you and for you. So choosing one (or several) is a big decision, but we’re going to give you a helping hand.

There’s never a better time to turn a should into a must than the start of the year, so without further ado, here are the suits you should have in your wardrobe this year.

Two-button single breasted suit

If you only have one suit in your wardrobe, consider the classic two button. Its versatility will see you fit in at any occasion, from a day at the office, to an interview, meetings, dinner dates or a night at the theatre, if that’s more your thing.

A mid-weight navy fabric is a very sensible option. Navy is the colour you absolutely must have in your wardrobe if you want to ooze confidence and trust. And if you’re going for more than one suits in this style, pick grey next. Easy to mix and match and just as versatile.

The double-breasted suit

Tom Ford swears by it. James Bond dons it. It says confidence, style, statement.

What’s so special about the double-breasted blazer? It’s the most flattering of all the styles, slimming your middle, and emphasizing your chest and shoulders. Traditionally, the double-breasted suits have eight buttons, but you can choose your own adventure and go for four or six if you prefer. At its best when worn buttoned up, though you can easily wear it undone too.

You will no doubt be making a sartorial declaration with a double-breasted suit, while still looking like you mean business. Just look at Daniel Craig on the red carpet. This is not to say you should save the double-breasted blazer only for special occasions. It’s perfectly suitable for a day at the office, running a board meeting, or, yes, dining and wining too.

The most important thing to consider here is to find one that fits you to absolute perfection, and feels like a second skin. Go bespoke if you want the real deal.

Choose a darker colour, or perhaps a check or stripe, if you’d like to push the style boundaries a little further yet.

The patterned suit

There’s more than one way to make a sartorial statement with your suit – the fabric pattern is another one of them. A bold pattern is a great way to infuse your personality in your suits, a sure way to upgrade your style.

Double breasted suit worn by a Zink and Sons client

The number one rule when choosing a pattern is this: choose one you love. That will show in how confident and comfortable you are wearing it. It could be subtle or it could be bold, just make sure it’s to your liking, and not just making it to the top of the trends.

Made-for-you suits are the best place to choose a pattern that is uniquely you. Ready-made pattern choices can be limited and uninspiring.

As for options, you have a few: herringbone, pinstripe, windowpane, or tartans. Getting a patterned suit in your wardrobe says to the world you know your suits and you are not afraid to stand out. For an extra bit of bold, clash the pattern with a pasley pocket square or some contrast lining.

The summer suit

If you missed our summer suits post, go back to it and give your wardrobe a warm weather revamp. Celebrate (and breeze through) the hotter, sunnier days and occasions that have you outdoors, bracing the heat.

The sharkskin suit

No sharks are injured during the making of sharkskin suits. The analogy is rather used to describe the smooth supple texture of the fabric. It’s a classic wool fibre, woven in such a way that two tones become apparent. The weave also gives the fabric a slight sheen and a smoothness that feels great on.

One extra benefit: wrinkle free.

Wear this one as you would any other suit, and definitely take it out for those special occasions, and picture yourself as a MadMen executive closing big sales.

Ready to upgrade your suit wardrobe for the year? Give us a call and let’s schedule a time to get you on track to wearing the best suits.



Give the gift of style this holiday season

Christmas presents can get a bit of rap, for all the indecision and choice fatigue they can induce, not to mention choosing forgettable presents. We want better for you, which is why we put together three great presents for the special people in your life, or even for your own wishlist.

The bespoke shirt experience

This is not just a present in a box. The bespoke shirt an experience. Gifting this will welcome the lucky present recipient into the world of bespoke tailoring, of having something made just for you, with your exact body fit in mind throughout the process. We have ten luxurious cottons to choose from and they come beautifully wrapped in a shirt box. The box is just the beginning.

The Albert Thurston braces

Albert Thurston have been making braces since 1820, so it’s fair to say they not only know what they’re doing, but they have perfect the art of the brace. Having one in your wardrobe is not just another item, it’s a piece of luxury, of craftmanship, of ultimate style. And if that’s enough to convicne of how special these braces are, the black Moire braces even made it into James Bond’s wardrobe, and yes, we have them in the shop.

The Zink & Sons bespoke gift

A bespoke tailoring experience is one of life’s unique experiences. You have to live it to understand it and appreciate it. For many it has been on their wishlist for a while, others are converts and are already planning their next bespoke garment. Either way, a bespoke gift voucher from Zink & Sons is a winner.

So there you have it, three presents to help you avoid decision fatigue, or worse, the curse of the forgettable present. We look forward to helping you choose in the shop. We are open until the 23 December and we re-open on Monday 6 January.



5 Must-have men’s shirts

Choosing the perfect shirt for every occasion is a fine art. There are many things to consider with men’s shirts: colour, style, cut, collar, buttons, but we’re going to start with the fabric. Because if you think that’s less important, well, you’re not right. The cloth, as always, can make a big difference to how a shirt feels and looks when paired with the rest of your suit.

We’ve done the research, and we’ve rounded up five must-have shirts for your wardrobe.

A warning about the names: most shirt fabrics are cotton, so the fabric names often come from the weaving method.

The Oxford

You can’t go past the white Oxford. It can be great for both casual shirts and for a more formal environment. Oxford cloth is soft and comfortable to touch, so it is ideal for button-down collared shirts. A white Oxford shirt works for everyone in most occasions (hence why it’s a must have!) but it’s particularly well suited for a smart casual look. Think a bit like Don Draper in his Madison Avenue skyscraper office – likely his everyday go-to shirt.

When an oxford white shirt is interwoven with a finer yarn, it’s called a pinpoint – great for everyday work shirts but not so much formal events. This fabric is slightly heavier than a standard Oxford, which makes it more durable too. Think business meetings and dinner dates.

A Royal Oxford fabric is similar to an Oxford fabric. It is still a textured shirt fabric but the weave is finer and it has a dressy shine. Pair it with an elegant business suit and tie for a more formal occasion.

The pale blue broadcloth shirt

Broadcloth (aka poplin)is an essential fabric in any man’s shirt collection. Its tightly woven fabric gives the shirt a flat, smooth look, another great option for everyday office wear. Broadcloth is breathable and lightweight, so it’s perfect in warmer weather. Why pale blue, you ask? It goes with every single colour suit you might have, and it says great things about you: business, decisiveness, style.

The twill shirt

Twill has a softer weave, which makes it less crisp then some other fabrics. That difference in texture comes with great benefits though: it drapes well, which makes it perfect for long days. It also makes it a great travelling shirt. It can have a slight shimmer because of the tight diagonal weave. Which leads us to its most enviable feature: it’s easy to iron and does not wrinkle easily. Every man needs a few twill shirts in his wardrobe.

The linen shirt

Linen has made a big comeback in men’s style over the last few years. And rightly so; it is highly breathable, thanks to the loosely woven, flax fibres. While it is soft to touch, linen does have one significant drawback: it wrinkles very easily. However, if you’re not getting ready for a board meeting day, the relaxed linen look might just what you need. In fact, just try it, and our guess is you will learn to love the soft wrinkles.

A linen and cotton blend is also an option, as the cotton weave reduces the wrinkling factor. You can choose dyed linen, but the natural flax colours also look great and summery – think groomsmen in barefoot wedding parties sporting white linen shirts.

The end-on-end fabric shirt

Shirts crafted from end-on-end fabric are excellent for dress and business occasions. The white thread is interwoven with darker colours and what looks like a solid block of colour from a distance, is really a textured weave. End-on-end fabric is lightweight, another good option for the warmer months.

So, you now have an idea of what fabrics you should have in your shirt collection. If you want to know more about which fabric will complement your body shape, style (and your suits) get in touch with Zink and Sons and we can guide you step by step through choosing the best shirts for you.



Suit colours for a dapper summer

A change in seasons is the perfect opportunity to look at your wardrobe and decide what next. Who do you want to be this season? What suit colours do you want to take for a spin? We’ve got some suggestions to help you greet summer in dapper style.

And if we’re talking about trying new things, colour comes to mind – warmer weather calls for lighter, brighter colours. If you have a few suits you’re rotating, chances are there is a navy and a grey in there. Nothing wrong with that (in fact, they’re essential for a business wardrobe), but if you wear a suit five days out of seven, it’s not a bad idea to bring something different in your suit rotation, something that will get you a compliment or two (if you don’t mind those).

Results are in, and our research (and numerous style experiments) have put these colours on top.

Suit colours to greet summer in


If you’re really up for an adventurous summer, brown is the new navy, say the fashion experts (if you consider Ryan Gossling a fashion expert). Brown, chocolate, or caramel, may have initially been seen as a throwback to the 70s, but brown is here to stay, especially if paired with a fine cloth and a sleek two-button style. It’s easy to wear, and it spells ‘style aware’. Stay with a modern style and you’re onto a winner.


You probably could see that one coming. Bring in the pastels. Nothing says calm, relaxed, yacht party more than a pastel suit. Icecream shades like light green or peach have been very popular on this year’s runways. Pastels may not be for everyone, but if you’re game to try, come visit us in the shop. We have some exquisite high quality pastel cloths for you to test.


Green is not exactly making a come back, like brown is. It’s making more of a debut into the suit landscape, with people like Timothee Chalamet introducing it to the suit hall of fame. What happens after this debut is anyone’s guess, but ours is that green is also going to stick around as a favourite for a while. If you want to go extra daring, try a pastel shirt and tie, or go with the classic white – the effect will be powerful either way.


Burgundy is a great colour if you’re looking to try something else, but don’t feel quite ready for a brown or a green. Or maybe they just don’t feel like your colours.  The good news is that it compliments most skin types, and it can produce a fantastic effect if paired with a light pink shirt and a navy tie. Add a pocket square and you’re on your way to a dapper season.

How to wear colours

So you’ve made the choice and went with adding some summer colour to your wardrobe. Great! Now how to style it so you look your best and like you know what you’re doing? Start with two complimentary colours and when that start to feel comfortable, work your way to colour clashes, best tested with accessories like a tie, socks or pocket square.

Stay dapper, pay us a visit

If you’re ready for a wardrobe change of pace this summer, pay us a visit and let’s plan your escape to a stylish summer. Make a booking online.



What to wear when you’re a guest at a wedding – men’s style tips

Your calendar might be starting to fill up with wedding parties. What to wear when you’re a guest? A suit and tie will never be out of place at a wedding, but if you want to look your best and dress appropriately for the season and the wedding, we decipher the dress code for you.

Black or white tie

If the wedding is black tie, that only means one thing – tuxedo. Now, a tuxedo is not another word for a black suit. You could rent a tuxedo, or you could have the exquisite experience of having one made just for you. If you have more than one black tie event a year, it’s certainly worth considering. A matching black bow tie and perfectly polished black shoes are a must, and a white pocket square, cummerbund and vest are optional.

If the invite says black tie optional, that gives you a bit more wiggle room: tuxedo is not a must, but you need to be as formal as possible without having to buy a tuxedo if you don’t already have one.

If you’re lucky enough to be invited to a white tie wedding, this is the kind of event that royals attend, so you must wear your tails, a white pique vest and a white bow tie. And don’t forget the gloves. Now you’re ready for the white tie wedding.


Cocktail as the dress code is an invitation to bring some of your own signature style to your outfit. Have fun, in other words. You could mix and match your trousers and blazer. You still need to wear a shirt, but could do away with the tie. Add some colour, but keep in mind cocktail is an evening theme, so keep it reasonably dark. Match it all with a pair of polished lace-ups or, if you must, a loafer.


For a semi-formal dress code, you can’t go wrong with a navy blue suit, a subtle patterned shirt and a tastefully printed tie. A pocket square can add a touch of style to the whole outfit. Cufflinks? Yes, weddings are the perfect occasions to bring out your best cufflinks to light.

Smart casual

This has become a very popular dress code for all sorts of events, but in the context of a wedding, taking the style factor up a notch is a good idea. Don’t wear the smart casual you would take to a conference. Take a risk, have some fun, inject a good dose of style to your smart casual – you won’t regret it. A good outfit not only gives you confidence, makes you look great, but it’s also a treat for the whole wedding party to enjoy.


Even if the invite says casual or informal, don’t reach for your birkenstocks just yet. Weddings are still very special occasions, and casual in this context might not mean what you think. Make an effort to look your best – the general rule is that it’s always better to be a little bit overdressed.

Destination wedding

If you’re having to travel (generally to a beach destination) to a wedding, you still need to dress your best, but keep the terrain, generally sand, in mind. Wear light colours and fabrics, linen and breezy cottons, and shoes that you can wear without socks. An unconstructed linen suit like the one this Zink and Sons client is wearing would make a great (not to mention comfortable) option. Spritz it all up with a tasteful stylish tie or a pocket square, or both.

No or vague dress code

If you’re in doubt and not sure what the dress code means (if the couple got really creative with their invites), or there just isn’t a dress code, then rest assured traditional dress codes still apply. Match your outfit to the location and the time of the day: light or bright linens for a daytime outdoor wedding, dark colours with a fun pocket square to an evening wedding.

Be a good guest

Guests can really make a wedding, so make sure you not only look your best, but you also bring a great attitude to help celebrate the day in the best possible way. As a guest, you have been chosen to share the milestone with the couple, and you have a responsibility to support them and their family in starting their life together with an unforgettable event.

Quick tips

Beyond the dress code, here are some other things to keep in mind:

  • Don’t wear black
  • Make sure that whatever you chose to wear, it fits you to perfection
  • Everything you wear should be in impeccable condition.

If you don’t have your outfit sorted for the weddings coming up in your calendar, come and see us at the Oxford Street shop for some ideas and we’ll be glad to help you.

* The top image features one of our clients in a made-for-him velvet tuxedo in our Oxford Street shop.



Savile Row – the birth home of bespoke tailoring

If you are the tiniest bit interested in men’s style, then you would have no doubt heard about Savile Row, aka the ‘Mecca of men’s fashion’. This street in London’s West End has been synonymous with highest quality craftmanship in men’s tailoring for a few hundred years. In the world of tailoring, its legacy is as famous as the iconic men who frequented the tailors on the street: think the James Bonds, or the Cary Grants of old Hollywood.

How did Savile Row get to be the centre of the tailoring universe? Glad you asked – we reflect on it after our recent visit there.

Where it all began – the golden mile of tailoring

In the 18th century, after the French revolution, the beating heart of men’s fashion moved from Paris to London, where tailors and artisans started opening shop in Savile Row, to be close to the wealthy and fashion savvy clientele in Mayfair. The street became known for bringing exquisite tailoring to the rich and powerful. Apprentices from Eastern Europe, Cyprus, Italy and the Caribbean spent arduous hours perfecting their skills in measuring, cutting, stitching and padding.

The first shop was opened in 1846 by Henry Poole, who is credited as the founder of Savile Row.

The dandies of Savile Row

Not only was Savile Row the place where you could find the best skills and techniques, it was also where the dandy craze originated from, the place that set the tone for men’s fashion worldwide. Savile Row tailors fitted and made clothes for royalty, politicians, sport and arts celebrities in their elegant showrooms.

When you hear dandy, you might think of the top-hat, elegant cane and three-piece dinner suit. Or maybe the colourful, eccentric tailoring you see on the streets of Florence during Pitti Uomo.

Dandy is as much about attitude as it is about style. Beau Brummel is thought to be the first of the dandies, an 18the century man who rejected the traditional dress code, went for full instead of knee-length trousers, and embraced a love of fashion. Beyond the stereotype, a dandy is certainly someone who values personal grooming and style as a way of expression, and Savile Row tailors have been associated with the suiting perfection dandies demand.

Bespoke – what it really means

Bespoke tailoring is what Savile Row is known for, but the term bespoke was first used to describe cloth that had been spoken for. Back then, fabric was much more expensive than the labour process. Agents sold lengths of fabric exclusively to one tailor, and customer reserved their desired cloth – they spoke for it.

Later, the term came to also encompass the superior craft and techniques involved in making a suit. About 60 measurements are taken for a bespoke suit, and they take into consideration much more than the usual ones: they consider a men’s posture, stance, their movement and any physical distinctive characteristics. No wonder bespoke suits are famed for being a luxurious personalised piece of tailoring art.

Savile Row craftmanship in Sydney

It was a no-brainer that on our last European trip we should stop by the famous street: to take the pulse, to pay respects to the tailors who paved the way. It was a great reminder of not only where it all begun, but of the level of craft and passion we hold ourselves accountable for.

Like many Savile Row businesses, Zink and Sons started as a family business; opened in 1895, it remains a family business today. Tailoring is one of those crafts that becomes almost infectious if you grow up around it. The painstaking measurements, the construction of a pattern from those measurements, the careful cutting of the cloth and bringing it all together in a garment that perfectly fits only one person and no one else. There is something incredibly powerful about creating such unique, long lasting pieces, and making such a tailored experience possible. There are many crafts around that can do that for a person anymore.

Not only that, but, like Savile Row tailors, we take pride in welcoming our clients into a beautiful heritage showroom. History, culture and style all at once – it’s quite an experience.

Going back to Savile Row this year reminded us why we’re in this business. We invite you to experience the bespoke experience for yourself. Make a booking now.

Fun fact: A plaque at No. 3 Savile Row honours the Beatles – the address is the former headquarters of the band’s Apple Records and the site of their last live performance on 30th January 1969.



Pitti Uomo – Where the world’s men’s fashion meets

Every year the who’s who of international menswear meets in Tuscany. This year Zink and Sons was there to take the pulse.

Pitti Uomo may have started as a trade fair in Florence, open to Italian designers only, but the last 15 years have seen the event grow to become arguably the men’s fashion event of the year. Everyone who is anyone in the men’s fashion world is there to learn about the latest trends, to set the latest trends, and connect with the most important players in the men’s fashion landscape. This year Zink and Sons was lucky enough to be among the attendees.

From regular trade show to revered trendsetter

Pitti Uomo 2019 - zink and sons
Zink and Sons bold colours at Pitti Uomo 2019

In the 70s, Pitti Uomo was not much more than a trade fair focused mostly on formal wear, aiming to attract buyers for Italian menswear designers. The foundations of Pitti Uomo Immagine as it is today were laid in 1989, when the event changed its name and opened its doors to international exhibitors, starting to position itself as a leading fashion event rather than a sidekick to Milan shows.

Now almost half of the exhibitors are international and buyers in their thousands are flocking to the Tuscan festival to find out what’s what in the upcoming fashion season.

This June’s event was a sign ‘of an entire industry that feels represented at Pitti Uomo and believes in the future, moving in harmony with all the big changes in communication, consumption and distribution, investing in research, materials and new technologies’, says says Raffaello Napoleone, CEO of Pitti Immagine.

Not only that, but true to its Italian heritage, the event is much more than a simple exhibiting space. It is curated with utmost care, offering a diverse range of experiences for visitors: A brief novel of men’s fashion exhibition at Museo della Moda e del Costume, the stand-out catwalk shows from Givenchy and Salvatore Ferragamo, and debut launches from Sterling Ruby and Marco de Vincenzo were some of this edition’s year’s highlights. Overall a well-rounded men’s fashion experience for the connoisseurs.

What is an Australian tailoring business doing at Pitti Uomo?

Pitti Uomo 2019 - Albert Thurston
Getting acquainted with the Albert Thurston braces

Beyond the dazzling street fashion and the dandy peacocks (the brightly robed men crowding the streets, eager to be photographed), Pitti Uomo is the meeting place for all those small, family-run heritage labels from UK, Italy and the rest of the world. Craftmanship hundreds of years in the making. As a buyer you can connect directly with these manufacturers – and their passion for exquisite quality is key to buying decisions.

Pitti Uomo is also where you find out who makes the most exquisite umbrellas, the most practical yet handsome weekender bags, the highest quality belts. We couldn’t help not bring some of these newfound treasures to Sydney, so soon you’ll be able to see these brands in our workshop:

It was hard to choose only a few, but their aesthetic and their longstanding dedication for high quality was best aligned with Zink and Sons.

Key take-aways from Pitti Uomo

Pitti Uomo is an absolutely incredible event to be part of and it’s hard to summarise everything that happens there in just a few words, but if we were to, these would be some of the take-aways.

Classic is hard to beat

We saw a flurry of styles and tastes at Pitti Uomo, but many had at least one foot in classic territory. Lesson: you just can’t go wrong with a classic piece. A tailored jacket, a well-fitting pair of trousers, an old Hollywood hat – you can pivot into different influences, but keep your look strong and timeless with at least one classic high quality piece. The street photography shows it best.

Dare to contrast

Sydney may not be the fashion playground that Pitti Uomo is, with peacocks at every street corner, clashing textures and colours. But a little contrast can go a long way to please the eye. A subtle clash of colour, of pattern, of texture, are our recommendations for your own fashion playbook.

Mix with the best in your industry

This last one is more of a business take-away than a style highlight. Being among those incredible heritage businesses felt exhilarating for us, and a great reminder of what we hold ourselves accountable to deliver to our clients: a unique bespoke experience worthy of royalty.

If you’re after your own delve into luxury men’s fashion, book a consultation with us and start planning your bespoke pieces.




How to dress sharp this winter

Staying warm, comfortable and looking sharp in the cooler months can be a challenge – these tips will make it effortless.

Sydney might not get to arctic temperatures or require you get your down feather ready, but there is still a style adjustment you needed to get comfortable, warm and still dress sharp. The air is crisp, mornings get into the one-digit zone, it rains more often. From layering to essential coat to the perfect footwear and accessories, we’ve put together a list of tips to help you face winter in style – so let’s dive into how to make that happen.

Get your winter fabrics right

The fabric you choose can make a big difference in keeping you cozy in winter. Now is the time to make the seasonal wardrobe switch: put your linens, cotton and summer weight wool suits away to make room for winter weight ones. What fabrics will keep you warm and still looking stylish? Here are some suggestions.

Wool – a natural insulator, but the summer weight suit is not going to do the job in cooler weather. Go for a heavier weight wool, maybe not quite as far as worsted wool, which is one of the heaviest, but choose something heavier that summer weight.

Tweed – is made from wool combining three yarns that are twilled to form a pattern. It’s warm, it’s stylish, it’s durable, and some say even water resistant. You can get some pretty stylish tweeds that will make you want winter sticks around for longer.

Corduroy is definitely making a come back. It might be the fabric you remember your father dawning in the 60s and 70s, corduroy is making its way in the wardrobes of the most stylish men. It’s comfortable, warm, and a little bit…hipster?

Not sure which one is right for you or how each fabric feels? Talk to us – we can show you some beautiful fabrics and help you choose the right one for you.

Beyond the fabric choice, remember that a lined, structured suit is already miles ahead in keeping you warm.

Stay sharp with accessories for winter comfort

Perhaps you already have your winter suits down pat and just need to add some accessories to lift the warmth game. Here are some that should be at the top of your list:

Scarf – stylish scarves make the man. Don’t go for a boring grey or black one. Choose a luxurious fabric, like cashmere or soft wool in a colour or print that compliments your (tweed) suits. Our money is on burgundy or deep green.

Gloves – again, go with something a little bit different. With a pattern or with a clasp, or even a different colour, something that will add a nugget of style to your winter attire. And if you’re going to invest, why not try to find a pair lined with cashmere, so soft inside that you won’t want to take them off.

Winter style - Zink and Sons
Stylish socks – Photo by Michael Wright for Unsplash

Socks – socks have become an essential style staple. You can tell how stylish a man is by looking at his socks. The good thing is they can play a very practical role as well. Merino is again a winner here because it provides the warmth without the bulk. You can find socks in some pretty cool prints. Pantherella are our favourites – from cashmere to escorial or merino wool, Pantherella socks have you covered for style and warmth.

Beanie – on some mornings or windy days, a beanie might be just what you need. Go for a soft cashmere or wool one to keep your precious head cozy and warm.

Layer confidently

All layering is about is adding another layer of fabric to insulate you from the cold. But it can also be an opportunity to add colour and texture to an outfit. Choose the superior fibres again, cashmere or merino, and dare to clash a few colours.

As you can see, staying stylish in winter doesn’t have to be cumbersome. Get these basics right and you’re onto a good start to making winter your favourite season.

Book a winter suit consultation.

What are some of your favourite style tips for winter? What quality winter items do you invest in?